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Expertise

Software

  • Figma

  • Photoshop

  • Illustrator

  • After Effects

Core Skills

  • Product Design

  • Product Strategy

  • High and low-fidelity prototypes

  • Information Design

  • Illustration & Photography

  • Motion Graphics

Personal Interests

  • Wildlife photography

  • Baking bread

  • Hiking

  • Cycling

  • Comics

  • Generative art

  • Animals on the farm

I'm a product and UX leader passionate about creating intuitive experiences that empower creators and transform complex capabilities into elegant solutions. With over 20 years of experience, I've specialized in building no-code tools and content management systems that enable storytellers and content creators to reach their audiences effectively.

At the intersection of AI innovation and user experience, I focus on developing platforms that make sophisticated technology accessible and valuable to users. From leading AI integration initiatives at WeTransfer to designing enterprise publishing solutions for major media institutions, I've consistently driven innovation while maintaining a deep commitment to user needs.

Leadership Approach

My approach combines strategic product thinking with hands-on design leadership. Working closely with cross-functional teams, I:

  • Transform complex technical capabilities into intuitive user experiences

  • Drive innovation in AI-powered creator tools and platforms

  • Build and scale design systems that support millions of users

  • Lead product strategy and implementation across diverse stakeholders

Throughout my career, I've had the privilege of collaborating with some of the industry's most innovative minds - from content creators and engineers to product leaders and researchers. Whether redesigning major digital platforms or pioneering new storytelling tools, I remain dedicated to crafting experiences that delight and empower users.

In my free time...

When I'm not designing the future of digital experiences, you'll find me tending my 20-acre forest in Gig Harbor WA, hiking the Olympic Mountains, photographing birds, cycling down the Pacific coast, or perfecting my sourdough bread technique.

Oh! Hello 👋

at ooh ahh lookout
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