Overview
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Code-free publishing platform for immersive storytelling
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Powers Emmy and Webby award-winning experiences
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Adopted by WSJ, Carnegie Foundation, Council on Foreign Relations
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Timeline: 2017-2020
Key Learnings
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Balance simplicity with creative control
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Prioritize rapid content creation
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Design for cross-platform compatibility
Role & contribution
As Creative Director:
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Led platform design and development
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Created player architecture
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Managed client implementation
Challenge & Impact
The challenge
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Media organizations needed complex multimedia storytelling
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Limited technical resources in communications teams
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Required rapid content updates across platforms
The impact
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Launched Carnegie's U.S.-Russia Relations project (Interacitve below)
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Enabled non-technical teams to manage interactive content
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Created sustainable franchise model for ongoing content series
Design process
Research & discovery
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Media organizations needed complex multimedia storytelling
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Limited technical resources in communications teams
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Required rapid content updates across platforms
Flow diagrams
Early wireframe examples
Solution development
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Media organizations needed complex multimedia storytelling
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Limited technical resources in communications teams
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Required rapid content updates across platforms
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Provide users rich help documentation
User assistance and help documentation artifacts shared with Carnegie producers
Explore the experience
Each chapter in the Carnegie interactive was built to showcase easy-to-edit interactive templates that included interactive maps, timelines, and videos.
The platform that empowers immersive digital storytelling
MediaStorm, an Emmy and Webby award-winning multimedia studio, brought me on as Creative Director to lead UX and technology initiatives. The studio produces impactful projects for the Wall Street Journal and Carnegie Foundation, addressing global issues like climate change, human rights, and education.
